Meet the Expert Behind the Framework

Gilbert Manirakiza didn't develop the Neuro-Influence Framework in a university. He built it in the field — across boardrooms, press conferences, crisis war rooms, and campaign launches in more than 40 markets spanning Africa, the Middle East, Europe, and North America. Over 15 years and 400+ client engagements, he observed the patterns that separate leaders who are merely competent from those who command attention, shape perception, and accelerate outcomes.

As CEO of The Newmark Group, Gilbert has trained executives at Fortune 500 companies including GE, Johnson & Johnson, AstraZeneca, and Pfizer on media handling, reputation architecture, and stakeholder influence. His methodology — codified in The Influence Formula and powered by the InfluenceXXI platform — is not theory-first. It is drawn from real campaigns: the ones that succeeded because trust was built precisely, and the ones that failed because it wasn't.

Gilbert is known for a presentation style that is equal parts rigorous and energizing. He avoids generic advice — every keynote is anchored in the Neuro-Influence Framework's three pillars (INSIGHTS, PROGRAMME, EXECUTION), the 4Cs strategy sequence (CAPTURE → CONNECT → CONVERT → CATALYSE), and the Seven Behaviors that activate influence without manipulation.

His work bridges African and global leadership narratives. He is a vocal advocate for repositioning African executives and brands not as "emerging" but as globally competitive — using the same neuroscience-backed methodology that works in New York, Dubai, or Nairobi.

When not advising clients or speaking on stage, Gilbert is building InfluenceXXI as the world's most precise ecosystem for influence education — where the same methodology deployed in C-suite training is available to any ambitious professional ready to learn.