Built by Practitioners. For Practitioners.
InfluenceXXI is the digital extension of 15 years of agency practice across Africa, the Middle East, the UK, and North America.
A Pan-African Strategic Communications Firm
InfluenceXXI is the digital extension of The Newmark Group Limited — a pan-African strategic communications firm with 15 years of operation, 100+ experts across Africa, Asia, Europe, and America, covering 40+ markets with 400+ client engagements.
The Neuro-Influence Framework wasn't developed in a lab. It was built in boardrooms, newsrooms, and crisis situations over 15 years of agency practice. InfluenceXXI makes that same precision methodology available to every professional.
Trusted by leading organisations
Platform and Agency. One Ecosystem.
InfluenceXXI and Newmark Group form a single ecosystem. The platform gives you the methodology, the tools, and the AI engine. When you need hands-on expertise — that's Newmark Group.
Learn
Books, courses, AI coaching
Diagnose
InfluenceXpert identifies gaps
Implement
Newmark Group delivers expertise
This isn't a marketing funnel. It's an ecosystem. Every agency client strengthens the platform. Every platform user is a potential agency client.
Gilbert Manirakiza
Founder & CEO, The Newmark Group
Influence architect. Creator of the Neuro-Influence Framework. 15 years helping leaders and brands build influence across Africa, the Middle East, the UK, and North America.
Gilbert has trained Fortune 500 executives, advised African heads of state, and led communications for some of the world's largest corporations through crises and transformations.
His work sits at the intersection of neuroscience, behavioural economics, and practical communications strategy — synthesised into The Influence Formula methodology.
Global Presence
Africa
Nairobi HQ
Newmark Group
Middle East
Dubai
Newmark ME
United Kingdom
London
Newmark UK
North America
Toronto
Neobrand Canada