Influence Is the One Asset That Multiplies Everything Else
"Influence is the capability of a person or organisation to shape the opinions, emotions, decisions, and actions of others — without coercion or power."
— Gilbert Manirakiza, The Influence Formula
This is what we build. This is what we measure. This is what we teach.
One Capability. Every Outcome.
Sales
"Close more, chase less. Influence creates demand before the pitch."
Reputation
"Be the name they trust before they've met you."
Leadership
"Lead without authority. Align without force."
Relationships
"Build alliances that compound over years."
Funding
"Investors back people they trust, not just ideas they like."
Career
"The invisible force behind every promotion, opportunity, and invitation."
Influence isn't soft skills. It's the operating system underneath every outcome that matters. And it can be built with precision.
Discover how — keep scrolling
The Book That Started It All
The Influence Formula
The Brain Science System for Building the One Asset That Multiplies Everything Else
by Gilbert Manirakiza
The complete Neuro-Influence Framework — three pillars, four stages, seven behaviours — in one book. The methodology behind 400+ client engagements across 40 markets.
Or read it on the platform — included with every subscription
Every copy includes a QR code to your free Influence Audit.
Built on Neuroscience. Tested Across 40 Markets.
INSIGHTS
Understand neural pathways before you act.
PROGRAMME
Design strategy aligned with how brains process trust.
EXECUTION
Sustain effort through systems, not willpower.
Deployed through Seven Behaviors
Gilbert Manirakiza
Influence Architect | CEO, The Newmark Group
15 years | 400+ engagements | 40+ markets
Organizations We've Served
Trusted by Fortune 500 companies, global institutions, and leading brands
"The ability to shape opinions, decisions, and actions is the single most important skill in all aspects of life. Therefore, it demands prioritization, intention and education."
— Gilbert Manirakiza
For Executives and Professionals Who Want to Grow Their Influence
For less than the cost of a coffee a day, you get a blueprint book, a growing e-book library, expert-led courses, an AI strategy engine, media training, and a global community — all calibrated to the neuroscience of trust.
All of this from $9/month. That's less than two coffees a month for a complete influence ecosystem.
Explorer
- Flagship book
- 6 core modules
- 3 diagnostics/mo
Builder
- Full library
- Media Training
- Strategy + calendars + captions
Architect
- Everything unlimited
- All 7 AI modes
- Priority support
Not ready to subscribe? Buy the book first → — every copy includes a QR code to your free audit.
For Organisations That Want to Accelerate Growth Through Influence
Equip your leadership team with the methodology trusted by GE, Johnson & Johnson, AstraZeneca, and Pfizer — delivered in-person by The Newmark Group and reinforced through always-on platform access.
Every corporate training participant gets complimentary platform access. The methodology doesn't stop when the trainer leaves the room.